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All material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information andcontent in this document in whole or in part is forbidden unless express permission has been given in writing byCrimson Interactive Pvt. Ltd.www.enago.com | www.enago.jp | www.enago.com.tr | www.enago.com.br | www.enago.de | www.enago.twwww.enago.cn | www.enago.co.kr | www.enago.ruThe most comprehensive description of the general context which that requires, one form oranother, doctors creating to create a personal brands is to be found in Iordache IordacheLordache and Breda (2013), ). The which description refers includes tofour contexts:technological, global, local, and informational.:- In the Technological technological context: ,access to technology, both by both doctors and the patients and doctors, can become be acompetitive advantage, sometimes even more more important than previous knowledge gainedby the doctor. And, asAs technology becomes more widely available, the a doctor will must bedifferentiated through something else to hisfrom his or her colleagues, to attract patients toservices provided by him; -. In the The global context: , in Romania, medical professionals havestartedit hasbegun to talking about medical tourism. It is known thatThe reputations of Romaniandoctors reputation wenttravel far beyond the country, and patients from other countries maytravel to Romania to seek better care. The;-The local context: encompasses everything thathappens in the political, social, economic, and financial environment,. even Even in the mediaserves to influence the Romanian health system. Doctors should therefore take intoaccountconsider these areas these changes to buildwhen building a bettertheir picture image asamong patients. ;-IIn the informational backgroundcontext, the : thedevelopment of the Internetinternet and social media allow provides potential patients with more access to information: ;patients today are informed practically every patient thinks he knows everything about hisComment [A1]: Academic writingshould not contain lengthy and wordysentences as they can hamper clarity.The sentence has been divided intotwo to introduce clarity and betterformal expression.Comment [A2]: Emphasizing thecorrect information is necessary toclearly convey the intended meaning.We have revised this instance to addemphasize the point made by theauthor.Comment [A3]: “And” should not beused to start a sentence in formalwriting as it is used more in spokenEnglish. We have deleted it.Comment [A4]: When the dependentclause comes before the independentclause, use a comma to separate thetwo.Comment [A5]: The subject of thesentence should be clearly mentionedfor clarity among readers. Here, wehave revised “it” to “medicalprofessionals” to clearly mention thesubject.Comment [A6]: A substantive editensures that the sentence structure ismade concise and formal whilemaintaining the meaning.
All material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information andcontent in this document in whole or in part is forbidden unless express permission has been given in writing byCrimson Interactive Pvt. Ltd.www.enago.com | www.enago.jp | www.enago.com.tr | www.enago.com.br | www.enago.de | www.enago.twwww.enago.cn | www.enago.co.kr | www.enago.rusymptoms, potential illnesses, about the most effective treatments,, about doctors, and abouthealthcare providers, and. C consequentlyonsequently, these patientsthey appear come to beforea the doctor with a certain level of knowledge and expectation.Comment [A7]: Using “about” herewas highly redundant, which shouldnot be used in academic manuscripts.We have deleted it from all theinstances in this part.
All material in this document is the intellectual property of Crimson Interactive Pvt. Ltd. The use of information andcontent in this document in whole or in part is forbidden unless express permission has been given in writing byCrimson Interactive Pvt. Ltd.www.enago.com | www.enago.jp | www.enago.com.tr | www.enago.com.br | www.enago.de | www.enago.twwww.enago.cn | www.enago.co.kr | www.enago.ruThe most comprehensive description of the general context which that requires, one form oranother, doctors creating to create a personal brand is to be found in Iordache IordacheLordache and Breda (2013), ), which refers includes four contexts.to.:- In the Technologicaltechnological context: , access to technology, both by the patients and doctors, can become be acompetitive advantage, more important than previous knowledge gained by the doctor. And,asAs technology becomes more widely available, the doctor will must be differentiated throughsomething else to hisfrom their colleagues, to attract patients to services provided by him; -. Inthe The global context: , in Romania, medical professionals it hashave begun to talk aboutmedical tourism. It is known thatThe reputations of Romanian doctors reputation wenttravel farbeyond the country. The local context encompasses everything that happens in the political,social, economic, and financial environment; even the media serves to influence the Romanianhealth system. Doctors should therefore take into accountconsider these areas these changes tobuild a better picture image as among patients. ;-IIn the informational backgroundcontext, : thethe Internet internet and social media allow potential patients more access to information: ;practically every patients today thinks he knows everything about his symptoms, potentialillnesses, about the most effective treatments, about doctors,, and about healthcare providers,and. C consequentlyonsequently, these patients appear come to before a the doctor with a certainlevel of expectation.Comment [A1]: A normal editensures that extra information isremoved from the text, retaining onlythe necessary text in order to keep itconcise.Comment [A2]: “And” should not beused to start a sentence in formalwriting as it is used more in spokenEnglish. We have deleted it.Comment [A3]: The subject of thesentence should be clearly mentionedfor clarity among readers.Here, we have revised “it” to “medicalprofessionals” to clearly mention thesubject.Comment [A4]: In American English,a comma (called serial or Oxfordcomma) is inserted before "and" in aseries of three or more items.Comment [A5]: Using “about” herewas highly redundant, which shouldnot be used in academic manuscripts.We have deleted it from all theinstances in this part.
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