Jerry joined Wharton in 1967 with a doctorate from Stanford and since 2017 is the Lauder Professor Emeritus and Professor of Marketing. He founded the Wharton Think Tank – The SEI Center for Advanced Studies in Management and directed it for three decades. Among his many innovations at Wharton, he led the development of Wharton Executive MBA, the Lauder Institute, the new MBA of 1990 and Wharton School Publishing. He has edited top marketing journals, published over 300 articles, manuscripts and chapters and authored, co-authored or edited 30 books, and received the 4 major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award. He was inducted to the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies and testifies in intellectual property cases. He is a member of the executive committee of SEI, sits on the advisory boards of various companies and nonprofit organizations, including the Time@100. He is a trustee of the Philadelphia Museum of Art, the Curtis Institute of Music and Grounds for Sculpture. He is a co-founder of Reichman University, the first private, non-profit university in Israel formerly known as The Interdisciplinary Center (IDC) Herzliya. He is a recipient of their Honorary Doctorate. His current research explores marketing-driven business strategy, creativity and innovation; and challenging our mental models. He is a 2017 inductee into the Marketing Hall of Fame, the Co-founder of the Purple Project for Democracy and of the Reimagine Education global competition and conference.